A flexible approach to activation

In today’s fragmented media world, brands and media ownersrequire data solutions to be able to connect and activate data into a wide array of other platforms, up and downstream.

InfoSum presents a dual approach to activation - allowing publishers to integrate with their own data and tech stack directly for a direct buy activation, and with seamless integrations with key buy and sell side platforms as well as walled gardens to activate to the wider ecosystem.

The current available Destinations and platforms with a defined data export protocol are listed below. Please follow the link to each article to find out what information you will need to create the Destination. If you need help activating to a specific Destination, please contact your InfoSum Customer Success representative.

Connector Protocols

S3 Cross account	S3 Access Key	sFTP server	Google Cloud Storage

Walled Gardens

	Google PAIR

Programmatic platforms

	Customer Match

Batch integration destinations

Additionally, we also have scoped workflows to activate to the below platforms, please speak to your InfoSum representative if your activation stack is on the below list. 

 

Activation partner not on the list?

If your desired destination isn’t ready, the connector protocols listed above can deliver segmented audiences to even more platforms and your own environment. Please speak to our team and we can help you set up those connections.

Before activating, be prepared to choose the Activation Bunker and the identifier to be exported. There are several optional controls like adding strings, defining the header label, choosing a delimiter and setting additional differential privacy controls to add noise. 

 

Level of Complexity	Moderate
Estimated timing	5-10 minutes
Role(s) involved	Both technical and non-technical users.  Please ensure that your account admin has allocated the rights to perform this task
Other Relevant Article(s)	[Video] How to Use String Literal