Table of contents:

Activation keys

Creating a Pinterest destination

Exporting results to a Pinterest destination

You can use a Pinterest destination to export a new custom audience/update an existing audience to a Pinterest business account for owned datasets

Once a destination is created, you need only provide run-time variables to push an activation file to a remote resource. Saved destinations are available to all users in your company and can be reused indefinitely. 

Activation keys

• HEMs
• IDFAs
• MAIDs

Step 1: Authorize InfoSum to Export Data to Your Pinterest account (OAuth2.0)

You need to authorise the connection between the platforms only once per Pinterest account you wish to connect before creating a Pinterest destination in the InfoSum platform for the first time.

1. Go to Activate>Destinations>click Authorizations
   
2. Give your Authorisation a name and select Pinterest from the list of Providers given. Click Authorise
   
3. A pop up box will appear as the App Authorisation page for Pinterest. Click Confirm
   
4. You will be returned to the Authorisations page and the status against Pinterest will now show as Authenticated

Step 2: Configure the Pinterest Destination

You can now continue with the destination set up by going to activations>destinations and clicking ‘create new destination’

Select your Pinterest destination type and the name of the authorised account. Choose a name for the segment, optional description, and click next.

The below form contains the following fields:

1. Pinterest business account ID: The ID of the Pinterest business account (see below for where you can find this information).
2. Audience name: The name of the new audience to be created in the targeted Pinterest Ad Account. More info: https://developers.pinterest.com/docs/api/v5/#operation/audiences/create 
3. Audience description (Optional): Provide additional context for the audience being pushed.

Note: switch the toggles to allow or not allow editing of a field at push time to customize activations. For example, leaving the Audience name editable can be useful to reuse the destination for multiple separate campaigns.

Click ‘submit’ to complete the destination set up and you will now see the Pinterest Destination in your list of destinations.

Exporting results to a Pinterest destination

You can activate results to a Destination using either Segment Builder or the Query Tool. 

1. Navigate to Activation Segments & start an export

Once you’ve created the activation segment, go to the Activation Segments tab under Activate, where you can find all of the historic segments that have been created by your team for that collaboration. Please ensure you are in the correct Collaboration view at the top for the Activation you're looking for. 

A ‘ready’ status shows that the query has been successful and is ready to be sent to a Destination. Activation segments are only ‘Ready’ for 36 hours, this is to ensure that you are always exporting the freshest data. You can easily refresh a segment by clicking ‘refresh’ in the details panel of each segment. 

When you select an Activation segment, an information panel appears on the side of the page allowing you to view the segment and export it to a Destination with the correct permissions for that Collaboration. 

You can click ‘Export’ to start a new export, or click ‘View’ / double-click on the activation segment name to view all exports associated with this segment.

2. Select your destination

After you click Export, a new pane will appear with a list of the destinations available for this segment. You will be able to see all the Destinations that your company owns or has permission to use for that Collaboration. Select your destination, and configure any custom fields. 

3. Configure the export

When you select the correct Destination, the pop up will show additional options, including column mapping if required and optional fields. 

4. Click Export to Destination to initiate the activation. 

Note:

• Export will show as successful if the connection works and the destination platform accepts the export.
• There may be a delay in processing the audience by the destination platform depending on a number of factors. 
• If you don’t see the audience appear within 48 hours, please contact your platform partner representative.