Table of contents

Prerequisites

Activation Keys and Formatting

Configure the Yahoo DataX Destination in the Platform

Activating data to Yahoo DataX

Prerequisites 

Before configuring anything within the InfoSum platform, you must have: 

• Yahoo's DSP API enabled for your account. This must be done by a Yahoo Account Manager or Product Support. See Yahoo's documentation for more information.

Activation Keys and Formatting 

Please ensure that you set one of the following keys as your activation key when setting up your activation query: 

1. EMAIL: Emails must be SHA256 hashed – the InfoSum platform will hash the email automatically on export.  

2. Phone: Phone numbers must be SHA256 hashed. 

3. PXID 

4. ZIP4 

5. IXID: IXID are encrypted cookies. 

6. Mobile IDs 

7. IP Address: The IP Address must be SHA256 hashed and be one of the following versions: IPV4 or IPV6. Only US IP addresses are accepted. 

Invalid or incorrectly formatted values are excluded from the upload, and a count of rejected rows is recorded for review. More information on yahoo’s ID requirements can be found here. 

Configure the Yahoo DataX Destination in the Platform 

You can now continue with the destination set up by going to activations>destinations and clicking ‘create new destination’. Select Yahoo DataX from the drop down menu and give your destination a name. 

The form contains the following fields: 

• AudienceID – Custom audience ID of audience to be created or used. Max 70 characters. Can contain letters, numbers, hyphens and underscores. It is used to track and replace existing segments. 
  • The Destination can only Create or Replace audiences. For any new push, the connector deletes any existing Audience with the same ID before pushing the new Audience. 
  • If you wish to create a new Audience, please make the Audience ID field as editable at push time and update the ID accordingly 
  • Segments remain active until manually deleted or replaced by a subsequent push. 

• Advertiser MDM ID(s): Identifies which Advertiser account will be used to create or push the audience to.  
  • This is available in the URL when you're viewing an advertiser in the Yahoo Ads UI. Must provide at least one value. Each ID must be numeric and 6–24 digits. 
• Client ID from Yahoo DSP account. Used to generate access tokens. 
  • This is available by clicking on your name in the top right, and selecting My Account. You may need to agree to the terms of service to view your Client ID and Client Secret. Yahoo's documentation has more details on the steps. 

• ClientSecret – Client secret from Yahoo DSP account. Used to generate access tokens. 
  • This is available by clicking on your name in the top right, and selecting My Account. You may need to agree to the terms of service to view your Client ID and Client Secret. Yahoo's documentation has more details on the steps.  

Activating data to Yahoo DataX

You can activate results to a Destination using either Segment Builder or the Query Tool. 

1. Navigate to Activations & select your activation

Once you’ve created the activation query, go to the Activation tab under Activate, where you will see each of the activation queries that have been run in your account. Please ensure you are in the correct Collaboration view at the top for the Activation you're looking for. Your latest one will be at the top, but you can search by Activation name or use filters to manage this list.

You will see a modal providing more details on the Activation you have selected, such as the query used and the name of the output column. There are three menu tabs within this box - Details, Stats, and Export History. Once you've pushed the results, the details and status will be viewable under the Export History tab.

2. Select your destination

Click on the Export blue button to configure your export. This will open a pop-up asking you to select which Destination it should be sent to. You will be able to see all the Destinations that your company owns or has permission to use for that collaboration. 

Select your Yahoo DataX destination.

3. Configure the export

When you select the correct Destination, the pop up will show additional options, including column mapping if required and optional fields. 

• GDPR Applicability –Indicates whether GDPR applies to the uploaded audience data. The customer is responsible for ensuring lawful processing and consent where required. More Info on Yahoo’s documentation  
  • If GDPR applies, complete the EUConsent field
• Activation query colum and identifier type

4. Click Export Activation Segment to initiate the activation. 

Audiences should start populating within 15 mins  but they might take 24-48h to become available for targeting depending on the audience size.