TikTok Destination
TikTok Destination and its Prerequisites
Activation Keys Supported by TikTok
Step 1: Authorize InfoSum to Export Data to Your TikTok account (OAuth2.0)
Step 2: Configure the TikTok Destination
Prerequisites
You must have a TikTok For Business Account. If you don’t have one, you can register here.
Permission level required: The TikTok user who authorises the account needs to have either the "Ad Account Operator" or "Ad Account Admin" permission level. See TikTok's roles and permissions.
If opting to send a multi value key column, please ensure that you select to flatten the output when saving the activation segment (this must be done via IQL query tool).
Activation Keys
Before you create a TikTok destination, you need to authorize the InfoSum app to interact with your TikTok account. To do so, it is mandatory to set one or more of the below keys when setting up your activation query:
- MAID (raw or hashed) - IDFA or AAID/GAID
- Email (raw or hashed)
- Phone (raw or hashed) - E.164 international format. E.g., +14155552671. Maximum 15 digits with no spaces
Step 1: Authorize InfoSum to Export Data to Your TikTok account (OAuth2.0)
You need to authorise the connection between the platforms only once per TikTok account you wish to connect before creating a TikTok destination in the InfoSum platform for the first time.
- Go to Activate>Destinations>click Authorizations
- Give your Authorisation a name and select TikTok from the list of Providers given. Click Authorise
- A pop up box will appear as the App Authorisation page for TikTok. Click Confirm
- You will be returned to the Authorisations page and the status against TikTok will now show as Authenticated
Step 2: Configure TikTok Destination
You can now create the TikTok destination and configure the setup.
- Navigate back to the main Destinations page and click Create a New Destination
- On the Destinations page, select TikTok & the specific TikTok authorisation account and give it a name. Click Next
- You need to now configure the TikTok destination
Below are a few conditions around the required and optional fields:
| Field Name | What is it? | Where to Find it? | Field Conditions | Required or Optional |
| Advertiser ID | The advertiser ID of your TikTok account that authorized the InfoSum application | In TikTok Ads Manager website url as the number following ‘’aadvid=’’ or under your profile name on the same page | Numeric characters | Required |
| Audience Name | Name of the audience to be created or used |
If you are creating a new audience, follow the field conditions. If you are appending or replacing an audience, then the name should be of your existing TikTok Audience.
(Important: Action (below) will show impact in the most recent Audience Name in TikTok Audience Manager |
10-70 alphanumeric characters. Can contain letters, numbers, spaces, hyphens, and underscores | Required |
| Action |
Dropdown list: -Create: create a new audience and insert files with users -Append: add new data files in the already created audience -Replace: replace previous (all) data files |
-na- | Select Create | Required |
| Retention in days | Number of days to retain the audience | -na- | 1-365 days | Optional |
- All the fields are editable/non-editable at the time of export. Choose your option with the toggle
Please note that any fields that you make editable at push time will be editable by companies that you share the destination with.
- Complete all the required fields and click Submit
Activating Data to TikTok
You can activate results to a Destination using either Segment Builder or the Query Tool.
- Navigate to Activation Segments & start an export
Once you’ve created the activation segment, go to the Activation Segments tab under Activate, where you can find all of the historic segments that have been created by your team for that collaboration. Please ensure you are in the correct Collaboration view at the top for the Activation you're looking for.
A ‘ready’ status shows that the query has been successful and is ready to be sent to a Destination. Activation segments are only ‘Ready’ for 36 hours, this is to ensure that you are always exporting the freshest data. You can easily refresh a segment by clicking ‘refresh’ in the details panel of each segment.
When you select an Activation segment, an information panel appears on the side of the page allowing you to view the segment and export it to a Destination with the correct permissions for that Collaboration.
You can click ‘Export’ to start a new export, or click ‘View’ / double-click on the activation segment name to view all exports associated with this segment.
2. Select your destination
After you click Export, a new pane will appear with a list of the destinations available for this segment. You will be able to see all the Destinations that your company owns or has permission to use for that Collaboration. Select your destination, and configure any custom fields.
3. Configure the export
When you select the correct Destination, the pop up will show additional options, including column mapping if required and optional fields.
4. Click Export to Destination to initiate the activation.
TikTok Limitations
Audiences Limit: maximum 400 audiences for an advertiser account. If you run a lot of TikTok campaigns, you might have hit that limit and need to delete some audiences
Time for TikTok Process: newly created audiences require at most 48 hours to be analyzed and processed before they become active