Snapchat pre-requisites

Activation Keys

Step 1: Authorize InfoSum to send data to Snapchat (OAuth2.0)

Step 2: Configure the Snapchat Ads Destination in the Platform

Step 3: Activating data to Snapchat

Troubleshooting

Snapchat pre-requisites

Before configuring anything within the InfoSum platform, you must have: 

1. Snapchat Ads Account: You need access to a Snapchat Ads account. You can create one via the Snapchat Ads Manager.
2. Permission level required: The Snapchat user who authorises the account must either be an Organizational Admin, Agency Memeber, Campaign Manager or Data Manager (must have Upload/Manage Audience Segments permissions). See Snapchat Ad Account permissions and roles

You will need to have 1000 match user minimum when exporting data to Snapchat for the audience to populate. To meet this requirement, it’s recommended to upload a list of 8,000-10,000 users.

Activation Keys

Snapchat supports the following keys -  please ensure that you set one of the below keys as your activation key when setting up your activation query:

• MAID: Mobile Advertising IDs (IDFA/GAID) 
• Email: Email addresses
• Phone Numbers: Phone numbers

Step 1: Authorize InfoSum to send data to Snapchat (OAuth2.0)

You need to authorise the connection between the platforms only once per Snapchat account you wish to connect before creating a Snapchat destination in the InfoSum platform for the first time.

1. Go to Activate>Destinations>click Authorizations
   
2. Give your Authorisation a name and select Snapchat from the list of Providers given. Click Authorise
   
3. A pop up box will appear as the App Authorisation. Click Confirm
   
4. You will be returned to the Authorisations page and the status against Snapchat will now show as Authenticated

Step 2: Configure the Snapchat Ads Destination in the Platform

You can now continue with the destination set up by going to activations>destinations and clicking ‘create new destination’. Select Snapchat from the drop down menu & the specific Snapchat authorisation account and give your destination a name.

The form contains the following fields:

• Ad Account ID: The ID of your Snapchat Ads account. This can be found in your Snapchat Ads Manager. This must be the same as the account that was authorised.
  
• Audience Segment Name: Provide a name for the audience segment you wish to create. If the audience with the name you specify does not exist, it will be created. If you specify an existing audience, the audience data will be updated.
• Audience Segment Description (Optional): A brief description of the audience, if necessary.
• Retention in Days (Optional): Specify the retention period for the audience members. The default retention is set to lifetime (9999 days).
• Action (Optional): Specify action to add or remove users from an Audience. We currently only support those two audience options. 

Complete all the mandatory fields and click submit. As the destination is reusable all fields can be specified as editable/non editable at point of export to allow you to customize all specific exports.

Please note that any fields that you make editable at push time will be editable by companies that you share the destination with.

Once completed, this destination can be used in the export configuration.

Step 3: Activating data to Snapchat

You can activate results to a Destination using either Segment Builder or the Query Tool. 

1. Navigate to Activation Segments & start an export

Once you’ve created the activation segment, go to the Activation Segments tab under Activate, where you can find all of the historic segments that have been created by your team for that collaboration. Please ensure you are in the correct Collaboration view at the top for the Activation you're looking for. 

A ‘ready’ status shows that the query has been successful and is ready to be sent to a Destination. Activation segments are only ‘Ready’ for 36 hours, this is to ensure that you are always exporting the freshest data. You can easily refresh a segment by clicking ‘refresh’ in the details panel of each segment. 

When you select an Activation segment, an information panel appears on the side of the page allowing you to view the segment and export it to a Destination with the correct permissions for that Collaboration. 

You can click ‘Export’ to start a new export, or click ‘View’ / double-click on the activation segment name to view all exports associated with this segment.

2. Select your destination

After you click Export, a new pane will appear with a list of the destinations available for this segment. You will be able to see all the Destinations that your company owns or has permission to use for that Collaboration. Select your destination, and configure any custom fields. 

3. Configure the export

When you select the correct Destination, the pop up will show additional options, including column mapping if required and optional fields. 

4. Click Export to Destination to initiate the activation. 

You will be able to find your new audience in your Snapchat account> Audiences > Audience library. This might take up to 72 hours to process.

Troubleshooting

Possible Reasons for 0 Users in Audiences After Upload.

After successfully uploading the number of users in your audiences, you might see a count of 0 due to the following reasons:

Audience Validation: The audience size is still being validated. For Dynamic Ads, Snapchat may still be calculating the audience size for your catalog and product sets. It can take up to 72 hours for the Audience to upload.

Small Audience Size: The audience size is too small for Dynamic Ads, potentially not meeting the minimum requirements. You need to have 1000 match user minimum in order for your Number of Users to be change from zero to 1000 and more.
To meet this requirement, recommended to upload a list of 8,000-10,000 users.

Ad Delivery Issues: There are no delivering ads within the ad set, which could mean ads are paused or have been rejected.