Intro

You can use destinations to:

• Export segments of user IDs to a pre-created PubMatic segment. 

Once a destination is created, you need only provide run time variables to push an activation file to a remote resource. Saved destinations are available to all users in your company and can be reused indefinitely.

Creating a PubMatic destination 

First, select the Destinations tab under Collaborate and then click New Destination. 

The form below appears when you select PubMatic as your destination type and the following fields need to be completed:

1. Destination Type: Select PubMatic.
2. Name: Identifies the destination
3. Description: A free-text explanation of the destination

Once completed, press Next.

Adding PubMatic connection details

The above form contains the following field:

PubMatic connection details

1. Data Provider ID (DPID): InfoSum’s ID as a data partner on the PubMatic platform (please reach out to your PubMatic rep if you are unsure of how to set InfoSum up as a data partner). 
2. Audiences to add users to: Here you can type in the name of an Audience to add users to. 
3. Optional Settings Country Code: A dropdown list of country codes that can be selected based on the country the users are from.

Click Save. The saved destination is stored in the Platform’s Destinations page and can be selected in the Activations tab when pushing an activation file to a remote resource. The destination can be reused and is available to all users in your company.

For details of how to export a segment to a Pubmatic destination, see exporting results to a destination and PubMatic export configuration fields.

Exporting results to a destination

You can activate results to a Destination using either Segment Builder or the Query Tool. 

1. Navigate to Activations & select your activation

Once you’ve created the activation query, go to the Activation tab under Activate, where you will see each of the activation queries that have been run in your account. Please ensure you are in the correct Collaboration view at the top for the Activation you're looking for. Your latest one will be at the top, but you can search by Activation name or use filters to manage this list.

You will see a modal providing more details on the Activation you have selected, such as the query used and the name of the output column. There are three menu tabs within this box - Details, Stats, and Export History. Once you've pushed the results, the details and status will be viewable under the Export History tab.

2. Select your destination

Click on the Export blue button to configure your export. This will open a pop up asking you to select which Destination it should be sent to. You will be able to see all the Destinations that your company owns or has permission to use. 

3. Configure the export

When you select the correct Destination, the pop up will show additional options, including column mapping if required and optional fields. 

PubMatic export configuration fields

Notes: 

1. You must enter details for all PubMatic fields. 
2. If exporting encrypted ID’s eg. ID5, LiveRamp, Zeotap etc, these need to be in plain text format.
3. User’s data in the PubMatic platform will be deleted once the Destination has been deleted.

4. Click Export to Destination to initiate the activation. 

Notes:

• PubMatic pushes can fail or partially fail - an error message will give details if there are any issues. 
• If you are experiencing slower than expected import/export speeds and you're using a VPN or firewall that can block data upload or download, please refer to Add IP addresses to an Allowlist.