Clients might want to activate to Google using Customer Match to reach and re-engage with or suppress and avoid their customers across Search, the Shopping tab, Gmail, YouTube and Display.

Customer Match can be used for direct retargeting, suppression or creating similar audiences to your existing customers for branding and acquisition strategies. 

There are two avenues to activate using Customer Match:

Activate using DV360

You can activate using DV30 for activating on properties such as YouTube. Read this article to find out how.

Our DV360 integration is a Destination and you will need access to this feature if you don't yet have it. Please contact your InfoSum representative.

You'll find more information about using DV360 Customer Match on Google's how-to documents here.

Activate using Google Ads

You can activate using Google Ads for all other destinations listed above. Please read this article to find out how.

Our Google Ads integration is a standard destination that uses a S3/GCS connector or SFTP server.

You'll find more information about using Google Ads Customer Match on Google's how-to documents here.