Activate data to Google Customer Match
Clients might want to activate to Google using Customer Match to reach and re-engage with their customers across Search, the Shopping tab, Gmail, YouTube and Display.
Customer Match can be used for direct retargeting or creating similar audiences to your existing customers for acquisition strategies.
There are two avenues to activate using Customer Match:
Activate using DV360
You can activate using DV30 for activating on properties such as YouTube. Read this article to find out how.
Our DV360 integration is a Destination and you will need access to this feature if you don't yet have it. Please contact your InfoSum representative.
You'll find more information about using DV360 Customer Match on Google's how-to documents here.
Activate using Google Ads
You can activate using Google Ads for all other destinations listed above. Please read this article to find out how.
Our Google Ads integration is a standard push connector to a S3/GCS bucket or SFTP server.
You'll find more information about using Google Ads Customer Match on Google's how-to documents here.