How to activate data using Adobe Audience Manager

You can use Adobe Audience Manager to activate your first-party data from InfoSum.

To activate your first-party data from InfoSum through Adobe Audience Manager you need to implement Adobe’s self-service data ingestion process. Adobe strongly recommends using Amazon S3 to onboard external data for new integrations. Adobe Audience Manager provides an S3 bucket that you can set up as your activation destination in InfoSum. You can then directly send the file with your activation segment and make it available in Adobe Audience Manager. Let’s see how.

Set up your cloud location in Adobe

Create an S3 bucket

Contact your Adobe Account Manager for getting your S3 bucket access.

If you already have done this and you have your S3 bucket details, please skip this step.

You must contact your Adobe Account Manager for your S3 details, in particular directory name, path, and credentials. You will need these later in the process. 

Create a new trait to identify your activation segment

In Adobe Audience Manager, create a new trait which will contain the segment audience built through InfoSum. 

You must create a trait inside the Data Management Platform (DMP) for collecting the list of IDs coming from InfoSum. Take note of the Trait ID, you’ll need this later in the process. 

Data activation in InfoSum

Create an activation bunker

To export your audience segment out of InfoSum, you’ll need to have an activation bunker. If you don’t have one yet, you’ll need to set this up first. See creating a dataset for details.

When you are setting up your activation bunker, please make sure that you select, as an output column, one of the IDs that Adobe Audience Manager can currently ingest:

  • AAM UUID - Adobe Audience Manager Unique User ID.
  • DAID - Device Advertiser ID (e.g. IDFA or Android AD ID).
  • First party ID (DPUUID - Data Provider Unique User ID, as called inside Audience Manager). This could require a user matching process to make data activable in the DMP. You can find more information about this process in the ID Synchronisation section of the Adobe support guide.

There are two options for activation: 

  • Option one: the publisher builds the audience segment and uses their activation bunker, or 
  • Option two: the publisher gives permissions to a partner to build a segment and use the publisher’s activation bunker. 

Option one: the publisher builds the activation segment

Step 1. Create your activation segment 

Using the Segment Builder

For more information on how to create a segment , see using Segment Builder.

Once the segment is created, click New Activation on the top right corner. Choose the dataset you want to use for activation, the output column you want to export and add a Campaign ID to identify your campaign. 

Select the Add a column of string values to your output data option to easily build the CSV file as requested by the Adobe Audience Manager ingestion process. 

Add a Column Name, and a Column Value. Here you must use the Trait ID of the trait built into the DMP as Column Value.

Select Tab as the Column Delimiter and click Submit.

Using the Query Tool

For more information on how activation queries work, see activation query.

To write an activation query, go to the Console tab of the Query Tool. Under the “Query Text” box you can see the Settings. Select the Add a column of string values to your output data” option to easily build the CSV file as requested by the Adobe Audience Manager ingestion process. 

Follow the same naming convention as shown in step 1, select Tab as the Column Delimiter, and click on Create Campaign

Following the previous rules, both for segment or activation query option, allows you to build a CSV file where each line should be in the following format: 

User123 <TAB> 24

Adobe Audience Manager identifies the user with ID = User123 as part of the trait with trait ID = 24. 

Step 2. Connect your Adobe S3 bucket to your activation bunker

Go to the Activation tab in the Activate section and select the campaign you created for the data activation. At the bottom of the page, you will see a box containing three menu tabs: Details, Pushes, and Push Connectors. Select Push Connectors and use the slider to enable S3. 

Fill in the form with the S3 details you received from your Adobe Account Manager. More information on how to fill in this form can be found here

Please, be attentive to Bucket Name, Destination path, Prefix and Destination Filename:

  • Bucket Name: contact your account manager for your S3 directory name.
    No leading S3 identifier, e.g. "bucket-name" not "s3://bucket-name";
  • Destination Path: contact your account manager for S3 path;
  • Prefix must be in the following format:

partner_name/date=yyyy-mm-dd/

Where:

    • Partner_name: the name of your organisation you use in Adobe Audience Manager
    • date=yyyy-mm-dd: a timestamp (based on UTC time) of when you send the file to your S3 bucket
  • Destination Filename must be in the following format:

ftp_dpm_DPID[_DPID_TARGET_DATA_OWNER]_TIMESTAMP.sync.csv

Where:

    • DPID: this tells Adobe Audience Manager what kind of ID is contained in the export file. You can choose one the following:
      • Data Source ID
      • 20914, if the IDs are Android Ad ID
      • 20915, if the IDs are IDFA
      • if the IDs are other’s from global data sources (e.g. Roku IDs for Advertising (RIDA), Microsoft Advertising IDs (MAID), etc), see here what DPID you must use.
    • _DPID_TARGET_DATA_OWNER: This field is mandatory if you set the DPID to an Android ID or iOS ID, or another iD belonging to global data sources. You must insert the Data Source ID of the data source to onboard data to.
    • TIMESTAMP: A 10-digit, UTC UNIX timestamp in seconds. The timestamp helps make each file name unique

Your Destination Filename could look similar: ftp_dpm_478_1366545717.sync.csv

Option two: the publisher gives permission to a partner to use their activation bunker

If you want to allow another partner to reference your dataset and to use your activation bunker for activating data, you need to create an Activation permission. When you create permissions, you define how another party can use your dataset. You can see here how InfoSum Permissions work. 

Step 1. Create an activation permission

First of all, you need to create an activation permission for your activation bunker that allows your partner to reference your dataset. You can see how to create an activation permissions here

Step 2. Share the activation dataset name with the partner

The partner will need to know the name of the activation dataset, this will be required to insert both if they build a segment to activate or if they run an activation query. 

Step 3. Share the S3 credentials with the partner

Please follow your organisation's process to share information with a third party.

Step 4. The partner creates the activation segment and pushes it to the S3 location

As described in option one above. 

Verify that Adobe is ingesting data correctly

You can verify the connection is ready and receiving data directly in Adobe. Select the trait you created from the audience data section of your main menu and confirm there are records under that ID. It can take a couple of days for the trait to start collecting data.