You can use InfoSum Platform to calculate the impact of an advertising campaign on your overall campaign goal by comparing the behavior of the exposed audience to a baseline audience.

InfoSum's incrementality measurement looks at differences in outcomes (such as, sales) between an exposed group and a baseline group in order to measure the uplift generated by a campaign. 

InfoSum supports a number of different measurement use cases. For example, you can generate an overview, an attribute view or a time series view of a campaign. For more information, please reach out or email support@infosum.com.