An activation query is a query that returns a list of identifiers that relate to specific individuals.

For example, an activation query might return a list of email addresses to contact, or a list of customer numbers to target with an offer.

You can only use an activation query if you have created, or have been given permission to reference, an activation Bunker. You may need to contact InfoSum to request access to this feature.

Because the results identify individuals, it is important to consider legal and regulatory requirements whenever you use an activation query. 

Click here to learn about writing activation queries. To build, test and run activation queries, try using the Query Tool.

See also insight query.