TikTok Destination
TikTok Destination and its Prerequisites
Activation Keys Supported by TikTok
Steps to Authorize InfoSum to end data to TikTok (OAuth2.0)
Step 2: Configure the TikTok Destination in the Platform
Prerequisites
From within the InfoSum platform, you can push your data to your TikTok account (destination).
The standard setup enables InfoSum to manage audiences for your TikTok account.
You must have a TikTok For Business Account. If you don’t have one, you can register here.
|
Important note |
|
Currently, only one TikTok account can be linked with your Company’s InfoSum account. |
Activation Keys
Before you create a TikTok destination, you need to authorize the InfoSum app to interact with your TikTok account. To do so, it is mandatory to set one or more of the below keys when setting up your activation query:
- MAID (raw or hashed) - IDFA or AAID/GAID
- Email (raw or hashed)
- Phone (raw or hashed) - E.164 international format. E.g., +14155552671. Maximum 15 digits with no spaces
Steps to Authorize InfoSum to Export Data to Your TikTok account (OAuth2.0)
You need to do this only once when creating a TikTok destination in the InfoSum platform for the first time.
- Go to Activate>Destinations>click Authorizations
- Authorisations page will open. Select TikTok from the list of Providers given. Click Authorise
3. A pop up box will appear as the App Authorisation page for TikTok. Click Confirm
- You will be returned to the Authorisations page and the status against TikTok will now show as Authenticated
Steps to Configure TikTok Destination in the InfoSum Platform
You can now create the TikTok destination and configure the setup.
- Go to Activate>Activations
- On the Activations page, select TikTok and scroll down to Export Configurations. Click Create New Destination
- On the Destinations page, select TikTok and give it a name. Click Next
- You need to now configure the TikTok destination you just created
Below are a few conditions around the required and optional fields:
| Field Name | What is it? | Where to Find it? | Field Conditions | Required or Optional |
| Advertiser ID | The advertiser ID of your TikTok account that authorized the InfoSum application | In TikTok Ads Manager website url as the number following ‘’aadvid=’’ or under your profile name on the same page | Numeric characters | Required |
| Audience Name | Name of the audience to be created or used |
If you are creating a new audience, follow the field conditions. If you are appending or replacing an audience, then the name should be of your existing TikTok Audience.
(Important: Action (below) will show impact in the most recent Audience Name in TikTok Audience Manager |
10-70 alphanumeric characters. Can contain letters, numbers, spaces, hyphens, and underscores | Required |
| Action |
Dropdown list: -Create: create a new audience and insert files with users -Append: add new data files in the already created audience -Replace: replace previous (all) data files |
-na- | Select Create | Required |
| Retention in days | Number of days to retain the audience | -na- | 1-365 days | Optional |
- All the fields are editable/non-editable at the time of export. Choose your option with the toggle
Please note that any fields that you make editable at push time will be editable by companies that you share the destination with.
- Complete all the required fields and click Submit
Activating Data to TikTok
Create an activation to export to TikTok destination, using either Segment Builder or Query Tool. Once you’ve created the activation query, go to Activate>Activations, where you get some insights about the campaign, dataset size (total number of rows), and its status before pushing it to the destination.
At the bottom of the page, you will see three tabs:
-Details - you can see the details like query used, output column name, and delimiters
-Export Configuration - switch to this to select TikTok as Destination or click Create New to set up your reusable destination. You also need to select and add the Identifiers. Once done, click Export to Destination
-Export History - now that you initiated the activation, here you will see it processing. In a few seconds, it will show Export Successful
Open TikTok on the side and go to TikTok>Audience Manager and you should see your activation exported successfully
TikTok Limitations
Audiences Limit: maximum 400 audiences for an advertiser account. If you run a lot of TikTok campaigns, you might have hit that limit and need to delete some audiences
Time for TikTok Process: newly created audiences require at most 48 hours to be analyzed and processed before they become active